- Mike Eaton
I’m a freelance marketing consultant located in Louisville, KY providing marketing support to companies without internal teams or those limited in resources. I cut my teeth working for a niche ad agency, working within the food & beverage industry in sales and marketing roles. I have since worked for various manufacturers of capital equipment, providing the overall marketing strategy and managing execution. In addition to strategic marketing, I’ve become proficient in Adobe Creative Suite for graphic design, marketing collateral creation and video editing, and WordPress for building websites.
I leverage what I’ve learned in over 20 year’s of Marketing Communication experience from various corporate roles to provide straightforward, on-target marketing services at very competitive rates.
What I do (in brief)
Core Marketing Skills
Design & Layout, Target Audience Research, Placement, Google AdWords Campaigns, UTM Tagging, Commercial Printing Services
Strategy, Development, Attributes & Benefits, Brand Persona Identification, Target Audience Research, Identity Guidelines
Brochures, Catalogs, Product Sheets, Capabilities Presentations, Ads, Blogs, Features & Benefits, General Sales Copy
Setup / Delivery of HTML Mail, Target Market List Management, Segmentation, A/B Split Tests, Automated Mail Campaigns, Analytics
Graphic Design, Logo Design, Illustration, Photo Retouching, Ads, Marketing Materials, Trade Show Graphics, Large Format Graphics
Lead Generation Programs, Content Generation, Marketing Asset Library Development, Contact Nurturing, Analytics
Conduct & Prepare, Analyze, Report, Surveys, Interviews, Voice of the Customer, Quantitative & Qualitative
Search Engine Optimization
Website Audit, Keyword Research, Optimization, Back / Deep Linking, Google Analytics & Search Console Monitoring
Website Design / Development, WordPress, Webflow & Weebly CMS, Hosting Research, Ongoing Site Management
- Premiere Pro
- After Effects
- Search Engine Optimization
- Google Analytics / Search Console
- Click Dimensions Marketing Automation
- Acrobat Pro
- Strategic Marketing / Planning
- Microsoft Office / Dynamics CRM
- Pipedrive CRM
- Email Marketing
More than fair rates for creative work and technical services such as website development. Less than other marketing companies soliciting your business, and much less than agencies with large staff and outrageous overhead.
- No fee stuffing.
- No hidden agendas.
- No milking.
- No kidding.
Whether you’re ready to get started or just started looking, send any questions or requests via email.
Brands I've enhanced in various marketing roles.