Straightforward Marketing, Design & Creative.

On-Target. At the Right Price.

About

  • Mike Eaton

I’m a freelance marketing consultant located in Louisville, KY providing marketing support to companies without internal teams or those limited in resources. I cut my teeth working for a niche ad agency, working within the food & beverage industry in sales and marketing roles. I have since worked for various manufacturers of capital equipment, providing the overall marketing strategy and managing execution. In addition to strategic marketing, I’ve become proficient in Adobe Creative Suite for graphic design, marketing collateral creation and video editing, and WordPress for building websites.

I leverage what I’ve learned in over 20 year’s of Marketing Communication experience from various corporate roles to provide straightforward, on-target marketing services at very competitive rates.

Mike Eaton

What I do (in brief)

Marketing Campaign Strategy & Design
Brochure & Data Sheet Layout
Graphic Design
Logo Illustration
Photo Retouching
Website Builds

Core Marketing Skills

Advertising

Advertising

Design & Layout, Target Audience Research, Placement, Google AdWords Campaigns, UTM Tagging, Commercial Printing Services

Branding

Brand Building

Strategy, Development, Attributes & Benefits, Brand Persona Identification, Target Audience Research, Identity Guidelines

Copywriting

Copywriting

Brochures, Catalogs, Product Sheets, Capabilities Presentations, Ads, Blogs, Features & Benefits, General Sales Copy

Email Marketing

Email Marketing

Setup / Delivery of HTML Mail, Target Market List Management, Segmentation, A/B Split Tests, Automated Mail Campaigns, Analytics

Graphic Design

Graphic Design

Graphic Design, Logo Design, Illustration, Photo Retouching, Ads, Marketing Materials, Trade Show Graphics, Large Format Graphics

Lead Gen

Lead Generation

Lead Generation Programs, Content Generation, Marketing Asset Library Development, Contact Nurturing, Analytics

Market Research

Market Research

Conduct & Prepare, Analyze, Report, Surveys, Interviews, Voice of the Customer, Quantitative & Qualitative

Search Engine Optimization

Search Engine Optimization

Website Audit, Keyword Research, Optimization, Back / Deep Linking, Google Analytics & Search Console Monitoring

Website Design

Websites

Website Design / Development, WordPress, Webflow & Weebly CMS, Hosting Research, Ongoing Site Management

Software Proficiency

Creative Software

Creative

  • Adobe Photoshop icon Photoshop
  • Adobe Illustrator icon Illustrator
  • Adobe InDesign icon InDesign
  • Adobe Premiere icon Premiere Pro
  • Adobe After Effects icon After Effects
Technical Software

Technical

  • WordPress
  • Weebly
  • Search Engine Optimization
  • Google Analytics / Search Console
  • Click Dimensions Marketing Automation
Practical Software

Practical

  • Adobe Acrobat Reader icon Acrobat Pro
  • Strategic Marketing / Planning
  • Microsoft icon Microsoft Office / Dynamics CRM
  • Pipedrive CRM
  • MailChimp icon Email Marketing

Rates

More than fair rates for creative work and technical services such as website development. Less than other marketing companies soliciting your business, and much less than agencies with large staff and outrageous overhead.

$60.00 / hour
  • No fee stuffing.
  • No hidden agendas.
  • No milking.
  • No kidding.

Whether you’re ready to get started or just started looking, send any questions or requests via email.

Photo Retouching

1

Click & Hold Arrows

2

Drag Up / Drag Down

3

Reveal Original Image

BFP newBFP old
Product Photo Before Retouch
Product Before Photoshop WorkAfter Photo Retouching